Updated April 2026

Sentry Business Plan:$80/Month — Custom Dashboards & Data Forwarding

Business at $80/month (annual) adds custom dashboards, data forwarding, and advanced query tools over Team. Three times the Team price — here's when it's worth it.

Business vs Team: What You Pay Extra For

Team

$26/mo
  • 50,000 errors/month
  • 100,000 performance units
  • Unlimited users
  • 90-day retention
  • Spike protection
  • Custom alerts
  • Advanced integrations

Business

$80/mo
  • Everything in Team
  • Custom dashboards ✨
  • Data forwarding (Kafka, Splunk, S3) ✨
  • Discover query builder ✨
  • Cross-project issue linking ✨
  • Escalation rules & priority routing ✨
  • Volume discounts on overages ✨

Business-Exclusive Features Explained

📊

Custom Dashboards

Build bespoke visualisations from your Sentry event data. Track error rates by release, compare team-specific error counts, or build executive-level reliability scorecards. Teams with SRE functions or weekly engineering metrics reviews benefit most.

📤

Data Forwarding

Stream your Sentry event data in real-time to external systems: Apache Kafka, Splunk, Elasticsearch, Amazon S3, Google BigQuery. Critical for security teams (SIEM integration), data engineering teams building observability data lakes, and compliance requirements.

🔍

Discover Query Builder

Ad-hoc query your raw event data with a SQL-like interface. Filter by any attribute, cross-reference errors with performance data, and build custom explorations. Replaces the need to export CSVs for analysis in many cases.

🔗

Cross-Project Issue Linking

Link related issues across different Sentry projects (e.g., a frontend error caused by a backend API failure). Crucial for microservices architectures where a single user-facing problem spans multiple services.

🚨

Priority Routing & Escalation Rules

Define business rules for routing high-priority errors — e.g., payment errors go to the payments team's oncall, authentication errors page the security team. Goes beyond Team's simpler alert routing.

What Business Still Doesn't Include

SSO / SAML (add-on or Enterprise only)
SLA guarantee (Enterprise only)
Dedicated support engineer (Enterprise only)
Custom data retention beyond 90 days
Data residency / sovereignty options
Compliance certifications (HIPAA, SOC 2 audit)
Custom MSA and legal terms

When Does Business Make Sense?

Good fit for Business
  • Mid-market engineering teams (20–200 devs) with SRE function
  • Teams that forward security events to a SIEM
  • Companies with data warehouses needing error event data
  • Organisations with weekly engineering metrics meetings
  • Teams consistently generating >150K errors/month
Stick with Team if...
  • Your team is under 30 developers
  • You don't need custom dashboards or data forwarding
  • Your error volume is under 100K/month
  • You're a startup optimising for burn rate
  • No dedicated SRE or platform engineering team

Business Plan FAQs

How much does Sentry Business cost?+

Sentry Business costs $80/month with annual billing, or $96/month on a monthly plan. Like the Team plan, it is flat-fee with unlimited user seats. The base plan includes 50,000 errors and 100,000 performance units — same as Team — but adds custom dashboards, data forwarding, the Discover query builder, and volume discounts on overages.

What does Sentry Business add over Team?+

The main additions in Business are: custom dashboards (build your own visualisations), data forwarding (stream events to Kafka, Splunk, BigQuery, or S3), the Discover query builder for ad-hoc analysis, cross-project issue linking, escalation rules, and priority routing. Business also offers better volume discounts on event overages. It does not include SSO/SAML, SLAs, or dedicated support — those require Enterprise.

When should I upgrade from Team to Business?+

Upgrade from Team to Business when you need: (1) custom dashboards for engineering metrics reporting, (2) data forwarding to your data warehouse or SIEM, (3) advanced querying with Discover, or (4) consistent event volumes over 100K errors/month where Business volume discounts make financial sense. Most startups and SMBs are well-served by Team. Business is more relevant for mid-market engineering teams with dedicated SRE or platform teams.